The online retail pattern is changing a lot. We have come from the era of Amazon to that of FaceBook and Twitter. The latest trend in the shopping is Social Shopping, in which friends help friends shop by asking them questions regarding their shopping and by recommending them the products that they like. The new sites like ShopSocially provide a platform to online retailers to collaborate and increase their user base by letting users share their purchase on Facebook and Twitter. Friend's Recommendation: New Face of Online Retail discusses in detail the implications of this new paradigm on business and why business should grab this opportunity to increase their web presence. It is definitely the new wave of online shopping where friends help friends shop. The recommendations made by friends are more trustworthy and reliable as compared to anonymous user reviews on other sites. The retailers can increase their sales by directing this high quality traffic to their website and by increasing their search engine ranking because their products will feature in Facebook and Twitter through sharing.
No comments:
Post a Comment