Social Recommendations vs. Online Ads: Which is better source of traffic?

People these days are using social network a lot to share their shopping experiences on sites like ShopSocially. These sites are a better source of traffic for online retailers as compared to online ads. This blog identifies few important aspects of social recommendations which retailers should keep in mind to increase the traffic to their sites.

Changing face of online retail

The online retail pattern is changing a lot. We have come from the era of Amazon to that of FaceBook and Twitter. The latest trend in the shopping is Social Shopping, in which friends help friends shop by asking them questions regarding their shopping and by recommending them the products that they like. The new sites like ShopSocially provide a platform to online retailers to collaborate and increase their user base by letting users share their purchase on Facebook and Twitter. Friend's Recommendation: New Face of Online Retail discusses in detail the implications of this new paradigm on business and why business should grab this opportunity to increase their web presence.

It is definitely the new wave of online shopping where friends help friends shop. The recommendations made by friends are more trustworthy and reliable as compared to anonymous user reviews on other sites. The retailers can increase their sales by directing this high quality traffic to their website and by increasing their search engine ranking because their products will feature in Facebook and Twitter through sharing.

Guide to Online Shopping

Many of us do lot of shopping online. We tend to purchase something which we might not like later. We should consider few points before making the final purchase like deciding on our budget, looking at reviews on various sites, eading user comments about the product, reading expert recommendations etc. This bog on online shopping by Abhishek Rohilla talks in detail about these.

There has been a new concept of social shopping emerging lately in which you can include your friends in your shopping experience. The upcoming sites like ShopSocially  provide a way to do so by sharing your purchases to your friends on social media networks like Facebook and Twitter. They provide a way to ask about some new products or get comments on your current purchase from your friends. It is lot more fun n frolic when you are able to discuss your purchases with your friends.

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